A process aimed at strategically repositioning the Hotel/Resort and/or the recovery and improvement of the business performance in a very short and medium term.
• timely reorganisation or expansion/preparation for the near future.
In a turnaround, there is often a two-track approach
• to stop non-core and unprofitable activities and on the other hand
• the development of structural profitability through growth and build competitive advantages. Interim turnaround management is
• very drastic and disrupts the organisation to a large extent with all its consequences.
Commonly, the organisation and its staff are under considerable time pressure to improve profitability in the short term and thus ensure continuity.